Bloggers are everywhere. From the individual blogger with a hobby blog to big corporations with blogs for their products, blogging is an integral part of modern society. Best blogging practices have changed over the years, but it’s important that you keep up with these changes in order to be successful. In this article, we will discuss 13 best practices for bloggers and how they can help you succeed!
1. Quality first. Quantity second.
I used to say to blog as much as you can. However, there is no evidence that blogs with more posts and less in-depth articles will get more traffic. Instead, focus on writing the best content for your blog posts, better than anything else on the internet.
2. Be organized
Running a blog is hard. You need to write things that people want to read. One of the most common mistakes companies make is not creating an organized calendar and sticking with it.
Write three times a week and include topics or events that are happening in the real world so the reader doesn’t get bored, like current sporting events.
3. Be consistent
If you want your blog to be successful, it is important for it to be consistent. Choose a frequency that you think you can keep up with and then stick with that.
If the author only writes a few blogs, doesn’t keep up the consistency, and then closes their blog down, they will fail at having a successful blog.
But if the author wants to share their thought leadership by putting out blogs often, consistency will help them build an audience of people who want to read what they have written.
4. Know how to measure your returns
When you start a new blog, it is important to decide how to measure success. If you do not measure success, then there is no way for you to know if the blog has been successful or not.
To decide this, think about what your blog is supposed to achieve- whether it’s to get more traffic from search engines, get more shares on social media sites, receiving feedback from people who are reading the blog article.
Then make sure that over time we are optimizing for these things and making changes based on these results.
5. Find beatable keywords
Keywords still matter. It is important to come up with keywords that are easy to rank for but have a good amount of search volume.
Finding keywords you can rank for easily is vital when you have a fresh website so you can start getting some visitors to your site.
To do this, there are ample amount of keyword research tools on the internet. Such as Moz, Ubersuggest, Ahref, and my favorite, SEMRUSH.
6. Write naturally
Keyword research is important but don’t spam the keywords unless you want Google to start demoting your site.
Most brands are trying to write posts with keywords. They want to make sure that they have the keywords in there so people will find them when people search for something.
But sometimes, keywords can make your writing clumsy. My advice is to write posts naturally and with frequency to keep writing posts about your brand so you can increase the total amount of information out there about your business.
Add one or two keywords then write naturally.
7. Be the expert. Not the salesman.
A blog is a place to give people information and ideas. You should not be trying to sell anything in your blog.
Instead, you want to use it to show customers how much you know about something. You can write about trends in your industry or new technology that people do not know about.
8. Pick the right keywords
How do you know which keywords to go for? Use three indicators, volume, difficulty, and cost to figure out your content plan.
The higher the cost of a keyword means it converts very well. The volume is how much traffic the keyword attracts, and the difficulty is how hard it is to rank on the first page.
Try to look for decent traffic, low difficulty, and high cost. You can use SEMRUSH to find out the best keyword your site can rank on the first page to avoid wasting time.
9. Use titles that get clicks
To write a clickworthy title, you have to think about the why’s a browser should click through to your article.
Put yourself in their shoes and ask, “why should I take my time reading this blog post”?
The answer is usually how the user benefits them. It’s all about the users.
A few examples I just made up are:
- How to shred your stubborn belly fat in seconds!
- Make money while you sleep.
- Best supplements to prevent baldness.
- One supplement to fix your health!
10. Pick a category and stick to it
There are many things you can blog about. And, it’s hard to make a decision which one to pick.
It’s fine to take your time picking the right one. But, when you do choose, make sure to stick to the same topic.
Don’t write about men’s fashion when you started a copywriting blog. This will confuse your readers and especially Google. This takes me to my next point.
11. Write what your readers want. Not what you want.
The things you want to write and the things your audience wants to read are not always the same. Put yourself in your reader’s shoes and find out what they need. Help them through your content.
Again, it’s all about the customers. Put yourself in their shoes and think of what they are asking.
A good site to find what your audience is asking is Answer The Public.
12. Promote often
Do not forget to promote your blog when you create content. This means you should find out where your audience hangs out on the internet and then share with them.
Ask your readers questions. You should also write comments and start conversations with the people who interacted with your post.
This will help you to create a relationship with them. It will also help you to have authority over the subject that you are talking about.
13. Link internally
Linking internally is probably the best SEO you can make for your blog. It’s quick and easy to do.
Here’s how to do it:
- Pick a blog post, we’ll call this “the one.”
- Link to 5 – 10 relevant blog posts.
- Go to those blog posts you linked to and link back to “the one.”
Linking internally will pass SEO juice to other articles, blog posts, categories, or product pages, giving them a good boost.
As a dedicated SEO professional, I help businesses improve their online visibility and attract more customers through search engine optimization. Whether you’re a small local business or a large corporation, I can help improve your search rankings, drive more traffic to your website, and ultimately grow your business.Christian Tanobey