If you’re looking for answers on how to start a blog in Australia, this article will help guide you through how to get started.
It covers how much it costs, how long it takes and what tools are available.
Whether you want to make money blogging or have an outlet for your thoughts, this article will help you find the perfect platform for starting your blog today!
How to start a blog in Australia
Look, I’m not going to cover how to buy a domain or get hosting, which you probably already know. You can literally search on Google and get a plethora on how to do it. It’s all generic advice.
But, if you really want to know and get the secrets and tips for a successful blog, you can click on this completely free guide to starting a blog.
Starting a blog in Australia is different from how it works in other countries.
First of all, you have to meet the following requirements before you can register a com.au and net.au domain:
- be a commercial entity
- have either an Australian Company Number (ACN) or Australian Business Number (ABN)
[source: Business Australian Government]
While registering a .com domain is as simple as buying it from a registrar.
That really is the only difference.
You need to have an Australian Business Number (ABN) or an Australian Company Number (ACN).
As far as being a commercial entity, it’s really all about how much money you are making.
If you’re doing any business online, or offline for that matter, as long as it is generating income somehow then, it should qualify.
The good news here is even if your blog isn’t being monetized yet – don’t worry! As soon as Google Adsense kicks in and a few pennies start rolling into the bank account every month then you qualify as a commercial entity.
At the end of the day, getting started with blogging in Australia can be done very easily.
Once you got your domain secure, your next step is to get a hosting package. Here’s how you can score a free domain on a $2.95 a month excellent hosting company.
Costs for starting a blog in Australia
Registering an Australian Business Number is free. However, an Australian Company Number will cost you almost $400. So, don’t get an ACN. Instead, settle with an ABN for now. And as your business grows, it’s wise to get an ACN for tax purposes and personal assets protection.
Start-Up Costs for Starting a Blog in Australia: $0 – $50 (AUD) + Domain Name if needed + Set up costs on existing hosting package. But, as I mentioned above, you can get a free domain when you join a $2.95 a month plan.
That’s right, starting your own Australian Business website is not expensive at all! How great is that? There are so many benefits of starting a business online. It makes the small investment well worth it, especially when compared to opening an actual brick and mortar shop or even having your own office space somewhere.
The Start-Up costs soon add up, however, as you will need to pay for a website domain name, hosting package, and of course, any additional costs that may occur, such as marketing both offline and online.
On the flip side, how much do you spend on your mobile phone or cable TV every month? I know people who spent $200+ per month in these areas alone!
If we put this into perspective, it is easy to see how small investments like starting a blog can really add up over time, especially if you minimize those monthly start-up costs by making smart choices about how you invest your money from day one.
The good news is there are many ways to reduce cost but still have an amazing site that will give great ROI (Return On Investment).
What is a blog
A blog is a web-based platform that contains regularly published articles, videos, or other content.
The primary purpose of most blogs is to generate income through advertisements and affiliate marketing links.
However, how much you spend on your blog does not really matter because it all comes down to how successful the site becomes in terms of generating revenue via advertising or eBooks/course sales etc.
What should I blog about
Successful bloggers are likely to have a unique selling point (USP) that sets them apart from their competitors such as providing free information for their readers instead of focusing only on making money from ads like some others do.
If you want to start a blog in Australia then there are certain factors that you need to keep in mind.
One of the most important things about starting a blog is how original and unique your content will be. You can’t just copy and paste people’s work because it would simply mean plagiarizing, which isn’t ethical at all unless you have their permission to do so.
But, it is hard to come up with original topics. This is when keyword research comes in. With keyword research, you can find out what people are searching for. That way you can find inspiration in others’ work and improve upon them to answer readers’ questions in detail.
Don’t copy and paste though, Google will penalize you for it. Instead, you should try to put your own spin on an already existing topic.
Tips to starting a blog in Australia
Find your passion
A great way to start a blog is by using your personal interests as inspiration. For example, if you have a passion for cooking and love being creative in the kitchen all while sharing how-to recipes, why not make it into an online food blog?
The best part about blogging with this theme is that people are always interested in how to cook certain meals or how they can prepare their own dishes at home. It’s also effortless to find other bloggers involved in similar topics, which makes networking fairly simple if you want t0 share some of your work on someone else’s site or vice versa.
If you’re also passionate about what you’re writing about, you’ll never get bored. And since blogging is a monotonous role, loving it is extremely vital.
Gain exposure through association! This will help grow both blogs because each one shares content with their readers from another source. In addition, by promoting others within your niche you’re encouraging them to do the same.
Networking is probably the hardest step to take in blogging. Most writers are introverted and don’t enjoy discussing their work or shy to approach others.
However, blogging is a business, and if you want to be successful online, you must promote yourself outside of your site so other people are aware of how great the content on your blog is.
Write often and publish more frequently. Your blog is essentially a portfolio of your writing skills and how you can use those to change the world around us by engaging with readers through new content.
If you can’t publish often, at least publish once a week. Even if it’s just a 1000-word post a week(like this one!). Make sure there is something fresh on your site for visitors to read so they keep coming back for more!
Reply to comments
Don’t put the real comment in the spam list. Instead, make sure you reply to each and everyone comment in much detail as possible.
Google and other search engines will take notice of how often you reply to comments on your site, so this is one more way to boost readership for free!
Comment on others’ blogs
Read through some posts in the blogosphere that fall within your topic area or niche and leave informative comments.
And don’t just write, “Great post!”
Leave a comment that looks like you actually read the article.
You might even inspire them enough that they check your blog and leave a comment. Comments look great on search engine results pages (SERPS) because Google sees interaction as a sign of authority and quality content. So get commenting today!
Blogging is a long game. Patience is key to success.
It will take time to grow your readership, Google indexability, and establish how you want to come across online, but it is worth the effort in the long run.
Use the tools available
There are many tools available to skyrocket your success. Read about all the tools I use to run my blogging business in this blogging tools article.
And that’s it!
That’s how to start a blog in Australia.
One of the key difference to starting a blog in other countries is that you need to have a business number and a commercial entity.
Don’t fret though, you don’t have to be earning money right from the start. But, if you don’t want the hassle of registering an ABN, try other TLD’s for your website.
But if your target market is located in Australia, then having a .com.au or net.au is advantageous for your business.
As a dedicated SEO professional, I help businesses improve their online visibility and attract more customers through search engine optimization. Whether you’re a small local business or a large corporation, I can help improve your search rankings, drive more traffic to your website, and ultimately grow your business.Christian Tanobey