Social media is web 2.0.
Web 2.0 marked the death of weblogs.
Webloggers blogged about their lives on the web.
With the advent of MySpace, Friendster, eventually Facebook. There was no need for people to visit people’s websites.
It was far easier to connect with them through social.
This begs the question, can a blog without social media be successful today?
A blog without social media
A blog without social media is this blog, Blogzn.com.
I haven’t started with my social media efforts yet. There is simply no time.
But, I do plan on being active on social as soon as this blog is making money.
Can a blog be successful without social media?
Back to the big question, can a blog be successful without social media?
I’m sure it can.
A blog can garner visitors without social media through content marketing.
Which I think is the best method to gain traffic.
You need to know a bit of SEO, but a blog won’t rank well without fresh content.
Here’s a link to learn more about SEO:
My main site’s visitors are coming from search. Not from social media referrals.
Traffic coming from Facebook, Instagram, Pinterest, Youtube as a whole is only 10%. So I get the majority of my traffic from organic searches.
Therefore, a blog without social media can be successful.
How to get traffic to your website without social media
There are two ways you can get traffic to your website without social media.
You can run ads or, my favorite, SEO.
SEO to get traffic to your website without social media
To get traffic to your website without social media, leverage the power of SEO.
There are many aspects of SEO, such as backlinking, internal linking, site structure, EAT, YMYL, page speed, bounce rate, schema, and on and on and on.
There are too many to go over in one blog post. And, each one is a whole article in itself.
The only thing you need to know is to create amazing content that the reader would love to read.
You need great headlines and body to grab the readers by the eyeball.
Easier said than done.
So, do you need to be a great writer?
Do you think I’m a great writer?
Seriously, anyone can write. You just need time to get better.
My first blog post was atrocious compared to this blog.
It’s like with anything. The more you do it, the better you get.
How did you learn to ride a bike?
By starting on training wheels and practice, practice, practice.
You don’t have to be a great writer to start a blog and be successful.
Much like not needing social media to “make it.”
Traffic from social media is not evergreen.
You have to keep posting to gain organic awareness.
But, when you leverage SEO properly, you can gain traffic from organic search.
And, you can be on the top of the heap when your content is top-notch for many years.
The con of content marketing and leveraging SEO is that it takes time for posts to rank.
But, with ads, you can have people to your website with a few clicks.
Since we’re not using social media, you can run ads using Google ads PPC.
PPC stands for pay per click, which is what Google ads use to determine your costs.
You make your ad enticing so that when people see it, they will click through. And you pay for each click. “Pay per click.”
The downside of PPC is the initial cost. But, if you have the budget, you can build a brand and make sales with PPC ads.
You will get traffic without social media or focusing on SEO by utilizing advertisements.
Blog vs social media
Although a blog involves some costs compared to the free social media platforms, I’d choose a blog any day of the week.
The pro of having your platform compared to borrowing is more than enough to ditch social media.
You can be writing content on Facebook or Instagram for years. But, when they decide to take it off of you, there is nothing left.
Blogging on your website means you own the rights to your content. No one will take that from you without consent.
But you’re not me. Perhaps you like the interactions you get from social media.
Blogging is monotonous, can be tedious, and sometimes boring.
How to promote your blog without social media
Without social media, how do you promote your blog? The following are ways you can try to get some visitors to your blog:
- Family and friends – You don’t have to be online to promote your blog. You can promote your blog offline as well. Mention your website to your friends and family who may need your words of wisdom?
- Flyers – Are you selling services such as fitness? It’s easy to create flyers with your website address and distribute them in your local area.
- Speaking – Do you have the gift of the gab? If you do, try speaking at conferences. Show your knowledge and promote your brand.
- Laptop – You can make a sticker with your logo that mentions what your website is about and stick it on the top of your laptop.
- Email – Email relevant people who are interested in your products or services. If you haven’t already done so, start collecting emails right away.
- Guest posting – Guest posting is a great way to leverage other bloggers’ audiences. When people click on the link to your website in your bio after reading your guest post, you can gain a few subscribers.
Everyone is on Facebook nowadays.
Does it mean the death of blogs?
“Blogs are dead” were echoed through the internet after web 2.0.
Let me assure you that blogs are not dead.
Blogging about your life is dead, that’s for sure.
But, blogging about what people want to read is alive and well.
A blog without social media can be successful.
But, that doesn’t mean you should ignore social media.
Social media is excellent for building brands.
And with billions of blogs on the internet, it’s vital to be omnipresent.
Build your blog. Once you’re generating revenue with your blog, allocate a budget for your social media presence.
As a dedicated SEO professional, I help businesses improve their online visibility and attract more customers through search engine optimization. Whether you’re a small local business or a large corporation, I can help improve your search rankings, drive more traffic to your website, and ultimately grow your business.Christian Tanobey