Starting a Mommy Blog: Ultimate Guide To Guaranteed Success

Hello mommy!

I’m not a mother, but I may as well be!

You see, I spend the most time with our daughter.

My partner can’t look after our toddler because she has to go to work.

I work at home. I pick up our daughter from childcare. I play with her.

I cook, I clean, I do everything until my partner comes home.

When my daughter is sick, I stay up with her when she can’t sleep because of her blocked nose and annoying cough.

Blogging allowed me to have the freedom to look after my family. And you can too.

How does dropping everything and traveling at any time sound to you?

How about no more traffic jams or crowded public transport on your way to work?

I’m telling you, it’s possible!

A blog is a great way to start your own business and share your thoughts, ideas, and knowledge with the world.

Blogging can be a very profitable career if you do it correctly.

If starting a mommy blog seems like too much work or you’re unsure where to get started, we have created this guide for starting a mommy blog the right way!

Starting a mommy blog step by step guide

Here’s a step-by-step guide to starting a mommy blog.

Find your passion

First thing first!

Figure out what you love.

What’s one thing that you can’t stop talking about.

I know you love your kids, but I’m sure you had hobbies that took up a lot of your time before having little trouble makers.

You probably liked to shop? Travel? Fitness? Love to cook? Fishing?

My point is, starting a mommy blog is not just about being a mom. Sure it helps you connect with other moms, but you can also talk about other things.

If you don’t have any hobbies, ask your friends and family what you can’t stop talking about.

Or, what do you keep looking up on the internet?

I can’t find your passion for you. So you have to find it.

And, I can’t stress enough how passion plays a significant role when it comes to blogging.

Blogging is a long game. You can’t just write about a hundred topics or two hundred.

If you want to succeed and keep winning, it’s ongoing.

But, it’s not all bad.

Depending on your niche, you may only need about 300 blog posts to start earning enough to afford a ghostwriter.

As for me, I’m still writing my blog posts after 500 articles. Well, for this site anyway.

Trust me when I say this, you will get days that feel like Groundhog day. Get up, write, proofread, sleep, repeat. That pretty much sums up my work week.

Name your blog

Come up with a name.

Nowadays, a name isn’t that important when it comes to SEO. Well, that’s what Google’s John Mueller had to say on Twitter anyway.

john mueller tweeted domain name is not an SEO factor

But, this is true when it comes to branding.

What does Nike mean? Is that even a word?

What is Adidas? Prada? McDonald’s…

If they didn’t do the branding properly, Nike would sound like a spaceship. Prada sounds like a car. And, McDonald’s sounds like an Irish pub.

You see where I’m getting at.

And a long time ago, Matt Cutts mentioned that branding is the only way to differentiate a good site.

To prove this theory, search the term “starting a mommy blog” on Google.

results page for starting a mommy blog

You’ll find that there are other sites with URLs not containing the words mommy or mom.

When coming up with a blog name, it is essential to remember that the title should be unique and grab readers’ attention.

However, it must also help people understand what your blog is about so they can gain more interest in reading your posts.

For example, you’re not going to name your blog Mommy Pasta when all you talk about is basketball. But, then again, as far as branding goes, this doesn’t matter.

It’s just an easier way for anyone to understand, and they’ll know straight away what to expect from you.

Having trouble coming up with a blog name? Check out the following article:

How to name a blog for torrential rain of traffic

Blogging platform

When starting a mom blog, it is crucial to consider your blogging platform. Free platforms have limitations that can inhibit the success of your blog.

Many moms will choose free publishing tools because they don’t have much money, and raising kids isn’t cheap either.

However, if you want this venture to be successful, there are better options available other than going for what seems like an easy route with a free tool such as Blogger or Tumblr.

You can be a stay-at-home mom and still make money by monetizing your blog. However, most free blogging platforms don’t allow you to do that.

That’s why moms must use WordPress as their platform because they offer the ability to earn revenue from advertisers through ads on their site or via affiliate marketing programs since there are so many products created specifically for bloggers out there today.

With, you have complete control of your blog and can monetize it in any way that you want!

It’s also the most popular blogging platform worldwide — plus, easy-to-use, and highly customizable.

With, you have complete control over your blog while monetizing it in various ways. Such as e-commerce, affiliate, ads, sponsorships, and many more. It’s limitless when it comes to monetization.

All you have to pay is a monthly fee of as little as $50. Or, pay only $2.95 a month when you join Bluehost, and you also get a free domain when checking out the following article:

FREE domain for blog (Get it before offer ends)

Set up your blog with Bluehost and Install WordPress

Once you receive your FREE domain at a bargain price of a $2.95 a month plan, go to the following page to set up your domain with WordPress.

Click on the following to start a blog using Bluehost:

Then, the next step should be to go here to install WordPress

Start blogging!

Don’t worry about adding plugins for now.

What you need to do now is to put your head down and create content as much and as fast as you can.

Aim to get to 70 – 100 posts.

I say 70 because, from experience, that’s when I start to see my posts being indexed from Google. And my impressions begin to grow.

Now, I know 70 is a lot.

You might be wondering what the heck you’re going to write about.

That’s easy. All you need to learn is a little bit of keyword research.

It sounds techy but, it’s pretty simple.

Keyword research is looking for phrases that people are using to help them.

Such as how you came to find this blog post. You probably asked Google, “how to start a mom blog,” or along those lines.

To do this, there are free keyword research tools out there like SEMRUSH, Google Ads, or Google search itself.

Click on the following to find out how to use keyword research to come with ideas for your blog.

Promote your blog

There are ways to get traffic even before Google indexes your pages. That is to promote your blog to social media or forums.

  • Forums – There are many forums you can join and chat about mommy-related stuff. Just do a quick Google search using “mom forums.” Join any forum, and interact with other moms. Don’t just spam them with blog posts. You’ll probably get kicked out or banned. Answer questions, ask questions, start a conversation, and be the go-to mom about your specialty.
  • Social Media – It’s the same thing when it comes to social media. You still have to engage with people who comment on your posts. You can use Instagram, Twitter, or Facebook. Entirely up to you but preferably where your target audience hangs out.
  • Guest Post – Guest posting was used to score some backlinks for SEO purposes back in the day. However, this is a black hat technique that can get your site ranking dropped. But, guest posting is marvelous for brand building. You’ll get to leverage their audience and make them aware of your blog.


There are many monetization options when you own your blog. The following are typical ways to make money from your blog:

  • Affiliate marketing – Affiliate marketing is when you recommend someone else’s product and receive a commission from qualified sales.
  • Accept sponsored posts – Accepting sponsored can get your free content without doing any work and get paid too. However, you have to mark their outbound links and the post as rel=” sponsored.” If you don’t, Google doesn’t like it. You don’t want Google to put your name on their blacklist. Getting someone to write a 1000-word article and make them pay you without a do-follow link is hard. I know because I get emailed heaps for guest posts on one of my sites. But when I tell them it’s marked as sponsored, I don’t hear back from them.
  • Ads – You can use Google Adsense from day one of starting your blog. However, I don’t recommend it as you’ll only be paid peanuts. Wait until you have a significant amount of traffic coming in a month. Aim for 10,000 page views.
  • Your own product/service – Sell a product or service. You can source products from China or drop ship from your local stores that accept drop shipping retailers. This is my favorite monetization method as it’s the most rewarding but, at the same time, the hardest.

And that’s all about starting a mommy blog the right way, step by step.

Tips to starting a mommy blog

The following are tips and the reality of starting a blog in general.

Write for them

Think about writing for your target market. Your content should aim to help, inform, amuse or inspire people who do not know you yet. You can’t expect others to read something if it’s just written for yourself!

Make friends

As with any business, networking is essential! Therefore, I advise finding a group of other bloggers in your niche that you work with.

The easiest way to do this is through Facebook groups and link parties. However, you can also use Instagram or Twitter to create “pods” or group messages which will allow for collaboration from everyone.

If it works well, keep doing what brings results.

Social media

I recommend joining all of them as long as you can put out good content consistently. If not, then I suggest focusing on one.

Blogging is already time-consuming. Don’t let social media take up any more of your precious time. A time you could be spending with your kids.

Don’t do a follow me follow your campaign. Those followers won’t engage with your blog or buy from you anyway. So, what’s the point? Vanity? Bah!

I know myself when I hire influencers, I don’t look at their follower count. Instead, I look at their engagement ratio. Imagine having 1 Million followers with only 1% engagement? I’m wasting my money if I paid them by their following. Most brands are aware of this now.


And that’s all folks!

We hope this post was successful in getting you starting a mommy blog.

Now that you know the basics make sure to check out this blog about making money on autopilot with a blog checklist before launching your site.

SEO Geek, Copy Nerd, Cheesecake monster.

As a dedicated SEO professional, I help businesses improve their online visibility and attract more customers through search engine optimization. Whether you’re a small local business or a large corporation, I can help improve your search rankings, drive more traffic to your website, and ultimately grow your business.

Christian Tanobey

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